Hello, lovelies!
How are you doing? Hope you all had a lovely weekend 🙂 Today I leave you with a post about the latest campaign by Mango, that is apparently here to stay.
It is called #NewPrices and consists of cheaper clothes, basically. To appeal to a larger public, the already quite affordable brand (which is one of my personal favourites) lower – in about 15% – the price of some of their pieces, most of which daywear.
According to a press release, this strategy is aimed specifically at younger consumers looking for affordable, quality fashion. Let’s be honest, though, it is not going to please only the younger consumers!
The brand’s competitors are in expansion mode, too. Zara quietly launched a new category and is refocusing its retail strategy to expand its e-comm (in lieu of aggressively expanding its roster of store locations), while H&M continues to grow its sustainable Conscious Exclusive range. And then you have Primark, that offers you very affordable clothing but lacks, in my opinion, the quality that brands like Mango can offer.
I leave you with some shots of the campaign – very Coachella-like! – and then with some pieces from the collection.
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What do you guys think of this new collection? Would you buy anything? I know I would 😛
Love,
Alice ❤
I wish I could grab each of those staple pieces.
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Tell me about it! 😉 xx
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looove me some Mango atm! I just got a most wonderful biker leather jacket from their sale section, which is a dream! so in <3! 😉 xx, Annie | Annie’s Beauty
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Biker leather jackets are always lovely! What colour is yours? I am quite obsessed with Mango myself 😍 xx
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just went for the black one! there wasn’t a colour selection to attract me enough, so I went for the classic goes-with-everything option! 😉 xx
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It does go with pretty much everything 😉 I’m personally looking for a nude/slightly pinky one myself, since it would be perfect for Spring 🙂 xx
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that would be a lovely spring colour indeed! 🙂
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Thanks! It has been difficult to find an affordable one :p xx
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Some of the pieces look incredible and definitely something I could see myself wearing. I’m kinda in love with the striped skirt ❤ x
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Same here! I love almost every single top (either shirt or tee), the nude bag, the sunnies… I’m so glad they came out with this even more affordable line 😁 Thanks for reading! xx
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I can buy them all, right?? 😀 xx
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Precisely!! My thoughts exactly 😉 xx
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