The right foundation (our eternal dilemma)

Hi there.

For starters, I wanted to talk to you about foundation as it is the base of our daily routine and most women don’t actually know how to do it properly.

The first thing to take into account is your skin type. Most of us have absolutely no idea if their skin is combination, oily, natural, sensitive or dry, so here are a few tips to help you figure it out.

->  Normal skin:

  • Complexion is even
  • The surface is neither too oily nor too dry
  • Pores are small
  • Face is supple, has few lines, creases and wrinkles
  • Face has few breakouts

->   Oily skin:

  • Face has all over shine
  • Shine appears quickly
  • Pores are open and/or large
  • Suffers from frequent blemishes (whiteheads and/or blackheads)
  • Face has minimal lines and wrinkles

->   Combination skin:

  • T-zone is oily
  • The skin on the cheeks is normal to dry
  • Skin suffers from breakouts on chin, nose, cheeks or forehead
  • Pores on the chin and cheeks are enlarged

->    Dry skin:

  • Pores are undetectable
  • Face both looks and feels dry and tight
  • Complexion as a reddish appearance
  • Cheeks and/or chin are flaky and dry
  • Face has lines and wrinkles around the eyes and mouth

->   Sensitive skin:

  • Face has blemished patches (dry or red)
  • Rosacea
  • Skin is delicate or thin
  • Skin is sensitive to products (burning or flushing)

Now that you have (hopefully) sorted out what is your type of skin it is crucial that you choose a foundation that meet your skin’s needs. For instance, if your skin is dry and you have been using a foundation with no moisture, you will not get the flawless skin you desire. All you will do is further dehydrate your skin, accentuate the dryness and showcase the fine lines. By choosing a formulation designed to complement your skin type, your face will look supple, youthful and healthy.


The right foundation

All right then, we finally got to the fun part. There are five main textures of foundation and each one is specially formulated to meet the needs of specific skin types.

->    Cream foundation

  • Ideal for: Normal, Combination and Dry skin. It is specially suited for women with uneven pigmentation or requiring a heavier coverage
  • Coverage: medium to full
  • Finish: dewy
  • What it does: covers and conceals discolorations and imperfections providing a flawless finish
  • Application: use a makeup sponge or a foundation brush

->   Liquid foundation

  • Ideal for: all skin types. Especially well suited for dry/mature skin.
  • Coverage: light to medium
  • Finish: dewy, satiny or matte, depending on the formulation
  • What it does: evens out skin tone by smoothing out any unevenness. Also, it provides added moisture to the skin.
  • Application: use a makeup sponge or a foundation brush.

->  Pressed powder foundation (or simply ‘Powder’)

  • Ideal for: dry skin
  • Coverage: light to medium
  • Finish: matte
  • What it does: evens out skin tone, hides imperfections and absorbs excess oil
  • Application: Use a powder brush. The more you put on the brush, the more product will be deposited on the skin

->  Mineral foundation

  • Ideal for: all skin types, except oily. It is especially well suited for those with sensitive skin and/or rosacea.
  • Coverage: light to medium
  • Finish: matte
  • What it does: evens out skin tone, moisturizes, protects and absorbs excess oil
  • Application: use a kabuki brush to buff it on.

->  Tinted Moisturizer

  • Ideal for: normal and dry skin, especially for those who need extra hydration and just a touch of colour to pull everything in the right place.
  • Coverage: sheer to light
  • What it does: lightly evens out skin tone while giving a ‘no makeup’ look
  • Application: use a foundation brush

As for what colour to choose, I suggest that you don’t purchase any foundation until you have tried it on. Every skin is different so what looks good on someone with your skin type may not look as good on yourself. My best advice, I think, would be to don’t be shy and just ask for help. Instead of going to the supermarket, go to a beauty store and ask for the advisor’s guidance – that is what they are paid to do and they know better. After you have found ‘the one’, then you can buy it wherever you want – at that same store, the supermarket, online…you name it.

As for me, my skin is combination and I use a cream foundation first and then add a bit of powder, just to set the makeup and give it a matte look that will last until the end of the day (you can always take both powder and brush with you and add a bit more as the day goes on, if you see fit).

If you have any questions, you know what to do.

See you soon,


P.S.- Tomorrow I will be posting a piece on brushes. I know there are a lot of them and it might be a bit confusing.

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